Such is the magnitude of 'Sania Mania' sweeping across the country that over a million 'Sania style' black specs were sold within six months of her first appearance, wearing them.

Her ear-studs and nose rings have already become a rage. Not just in India, but also in UK, USA and other countries, her style has caught the eyes of youth. What's so special about Sania?

"Her middle-class background makes the person instantly conect with her", says Anuradha Nagraj, psychologist. "She is not the most beautiful person but yes she has got the star value and the appeal that transcends the social strata".

At Wimbledon, her large-size ear rings kept the TV anchors hooked. It is not at all usual for a tennis star to wear a nose ring, which is traditional Indian style and this enchanted them.

"Girls want to look like Sania, as they feel it is stylish to wear black specs and they would look smart & intelligent though none of these girls would like to dress like actresses as they know that would be too unrealistic", the psychologist further says.

That is the reason her brand value remains high. And though she may not be playing in tournaments in India, her value remains equal to cricket stars. CEO Future brand Santosh Desai had recently told a national newspaper that her brand value would not be affected in near future.

[SuperSania.com is a fansite focusing on Indian Tennis star Sania Mirza. An unofficial Sania Mirza website]

24/04/2008